Getting people to notice your store is hard, getting people to visit your is harder, and getting people to buy your products is hardest.
This is why having your customers checkout, quickly, efficiently and securely is key. Gone are the days of having to setup your own payment solution as there are a myriad of options available to you. Your options are almost endless: Stripe, Google Pay, Amazon Pay, Apple Pay and last but not least Shopify Pay.
Why use Shopify Pay?
The advantage of using these payment providers are nearly endless but the main two are:
Recently a damning report from bbc.com came out that "nearly 21% of Shopify stores pose a risk to their customers, according to analysis by e-commerce authentication service Fakespot". If your customers don't trust you, they won't buy from you. It really is that simple. All of those payment providers signal that you are a trust worthy store and not a scammer.
These checkout providers are also used all over the web, chances are your customers are already using them whether they know it or not. Their credit card information, shipping and billing addresses are already store in their Apply Pay, or Shopify Pay accounts so checking out with them becomes a breeze. In fact stores that use Shopify Pay have seen "completion times that are up to 40% faster, and a conversion rate that’s up to 18% higher for returning customers" according to this blog post.
How to use Shopify Pay?
By now I hope that you're convinced, that you should be using Shopify Pay for your transactions. You can find a detailed guide all about Shopify Pay right here, but if you just want to turn it on then I have outlined the steps below:
- Go to your store's url /admin
- Go to settings
- Select Payments
- In the payments provider select "Activate Shopify Payments"
5. To make sure everything is enabled, select "manage"
6. Ensure that the "accelerated checkouts" are selected
That's it, that's all it takes. By taking 2 minutes you have essentially guaranteed an uptick in conversions, and have earned customers that will trust buying from your store.